Our People

AccuData Market Research, Inc. is an award-winning market research firm specializing in Focus Groups, CLT and Qualitative Research in the Orlando and Denver area. AccuData first opened in 1985 in Memphis, Tennessee then moved its headquarters to Orlando in 1989. AccuData is privately owned and operated and is well known and respected name in the market research community. We have a hard-working team that brings decades of experience and professionalism to your project.


Christopher J. Berry


Chris Berry is the current CEO of AccuData and has been a market professional since 1965. Chris founded AccuData with his late wife, Tessa, after having a successful marketing career in the retail industry.  Over the years, he and Tessa held officer positions within the Market Research Association such as President Elect (1997-1999) and Treasurer (2002-2006) for the Southeast Chapter. They have also received numerous Chapter Service Awards for their contributions to MRA and to the market research industry on a whole. Chris has adult children and spends most of his time in South Florida and traveling about the country.




Shannon Hendon

Field Director

Shannon has been a dedicated member of the AccuData team since 1990. She began in the Orlando office and went on to open and lead the company’s office in Denver.   Shannon is currently our Field Director and manages all research studies held at our Denver and Orlando offices. She is highly organized and holds our team to the same standard. She spends her time away from work with her husband and two kids.



Rose Trevino Noldon

Facility Manager

Rose has spent her entire career in the market research industry and began working with AccuData in 1989. Rose is the Facility Manager for the Orlando office and is the primary point of contact for all clients using our Orlando facility.  She has a high standard of customer service and trains her office staff to have the same. From the initial contact to the participant screening process to the final follow up email, Rose is very thorough with every detail to ensure that both the client and participants have an enjoyable experience. She has a close-knit family that she devotes much of her time to.